Embark Is Searching for the World’s Weirdest Dog

Does your dog sleep upside down in the bathtub, carry around a favorite sock, or refuse to eat until you pretend to prepare their dinner? Those wonderfully strange habits could now earn your pup a place on a Times Square billboard, thanks to a new contest from canine genetics company Embark Veterinary. On October 15, 2026, Embark officially launched its search for the “World’s Weirdest Dog,” inviting dog parents to share the unusual behaviors that make their four-legged companions unforgettable. The contest runs through November 15, and the winning dog will receive a New York City billboard appearance, a gift card, and a canine DNA test that could reveal more about their unique traits. Every Dog Has That One Strange Little Habit Every dog parent has probably witnessed something their pup does that makes absolutely no sense. Maybe their dog insists on following a peculiar bedtime routine, refuses to walk past one particular house, or stares at an empty wall as though something fascinating is happening there. These are exactly the kinds of behaviors Embark wants to celebrate. The company believes the little things that make dogs different deserve attention, whether those habits come ...