We’re Heading to SuperZoo 2026 in Las Vegas to Find the Best New Products for Your Dog and Cat

Every August, the whole pet industry lands in Las Vegas. Thousands of brands, buyers, and pet professionals fly in from around the world for three days that quietly set the tone for what shows up in pet store aisles and online for the next 12 months. That show is SuperZoo, and this year, we’re going. SuperZoo 2026 runs August 12-14 at the Mandalay Bay Convention Center, with education sessions kicking off a day earlier on August 11. The event is presented by the World Pet Association (WPA). A quick but sincere shoutout to Julie Franks and her team at MDG, the full-service marketing agency representing both SuperZoo and the World Pet Association. MDG is a big part of what keeps this show running as smoothly as it does, and we appreciate the relationship. What Is SuperZoo? SuperZoo is a professional trade show. It’s not open to the public. Retailers, groomers, veterinarians, pet media, and industry folks from 84 countries show up every year to walk more than 350,000 square feet of show floor, meet with 1,100+ exhibitors, and see over 1,100 new products launch in a single weekend. The show has been running for 75+ years, making it one of the oldest and most established pet trade event...