15 Minutes From Freezer to Bowl: A Guide to Nom Nom’s New Scoopable Meal Clusters

Fresh-frozen dog food has been part of the pet aisle long enough to stop being a novelty. Walk the freezer section at PetSmart, and you will find a broad assortment across a number of brands, in a range of recipes and portion sizes. It is a well-established way to feed your dog, and the appeal is easy to see once a portion is thawed: real meat and vegetables that still look like real meat and vegetables. What has changed lately is how many different ways that food can fit into an ordinary week. Thaw a portion of fresh-frozen food and look at what you are holding. You can pick out the individual ingredients. Pieces of meat, chopped vegetables, still holding their shape and their color. It looks like food, and it smells like food. Nom Nom, available at PetSmart since 2022, has added a format built around flexibility. Scoopable Meal Clusters are fresh-frozen dog food frozen as small individual clusters, so you can scoop out the amount you want and put the rest back in the freezer for next time. Here is how the format works, and how to fit it into any feeding routine. You can browse Nom Nom’s full range of products on their PetSmart page. What Scoopable Meal Clusters Are Scoopable Meal...