Top New Dog Products From SUPERZOO 2024

As animal lovers, we are always on the lookout for the latest and greatest products to enhance the lives of our beloved furry friends. SUPERZOO 2024, one of the largest pet industry trade shows in North America, showcased a dazzling array of innovative and cutting-edge products designed to cater to every canine need and whim. From health and wellness solutions to fun and engaging toys, this year’s event did not disappoint. Let’s explore the top new dog products unveiled at SUPERZOO 2024, highlighting the best of what the pet industry has to offer.

Our Top Dog Picks from SUPERZOO 2024

1. Against The Grain Nothing Else Salmon Dog Food

Against the Grain pet food is known for its high-quality, grain-free recipes designed to meet the nutritional needs of pets with sensitivities. Their Nothing Else Salmon canned dog food features 100% wild-caught salmon – and nothing else! – offering a single-ingredient option ideal for dogs with allergies or food sensitivities. This simple, protein-rich formula provides essential nutrients while being free from additives, fillers, and preservatives, ensuring a clean and natural meal for your dog.

2. Doggijuana®️ Tuffer Chewer Mini Refillable Pupcorn Toy

The Doggijuana® Tuffer Chewer Mini Refillable Pupcorn Toy is designed for small dogs who love to chew. Made with durable, non-toxic materials, this toy is built to withstand tough chewing while keeping your pup entertained. The toy features a refillable compartment for dog-safe catnip, adding an extra layer of excitement to playtime. It’s perfect for engaging your dog’s natural instincts and providing hours of fun.

3. CANOPHERA Sheep Horn Chews

Skout’s Honor pet shampoo and conditioner gently cleans and moisturizes the skin and coat and is great for healthy pets and pets who suffer from skin allergies. It contains avocado oil and topical probiotics that help support a healthy microbiome to defend against common skin problems such as itching, odor, dryness, dandruff, hot spots, yeast and excessive shedding.

4. Loving Pets Flavorfullz Dog Treats

5. SHERPA® Original Deluxe Pet Travel Carrier

The Sherpa® Original Deluxe™ Airline Approved pet carrier is designed with both comfort and convenience in mind. Its patented spring wire frame allows the carrier to conform to under-seat airline requirements, ensuring hassle-free travel. Mesh panels provide excellent ventilation, while locking zippers ensure your pet’s safety. The carrier features both top and side entry points for easy loading, and the seat belt security strap can double as a luggage strap. The padded handles and adjustable no-slip shoulder strap make it easy to carry, while the soft, removable, and machine-washable faux lambskin liner ensures your pet travels in comfort. Replacement liners are also available, and the carrier comes in both medium and small sizes.

6. BetterBone Chews

BetterBone chews offer a variety of options to suit different dog needs and preferences. Available in several flavors, these chews come in different densities to match the chewing strength of your dog. They also include hypoallergenic options, making them a great choice for dogs with sensitivities. Made from natural ingredients, BetterBone chews are designed to be both safe and satisfying for your pet.

7. Chewsday Chicken Delight Rawhide-Free Chew Bones

Chewsday Chicken Delight Chew Bones are a rawhide-free alternative that offer a delicious and satisfying chew experience for dogs. Made with real chicken, these hard chews help promote dental health by reducing plaque and tartar buildup. Their durable texture is designed to keep dogs engaged and entertained, making them a great choice for aggressive chewers. Plus, they’re free from artificial additives, providing a natural treat that dogs will love.

8. Dog-O’s Marcoot Jersey Creamery Ice Cream for Dogs

Dog-O’s Marcoot Jersey Creamery Ice Cream for Dogs is a delectable frozen treat designed specifically for canine enjoyment. It comes in fun flavors, such as Pumpkin Crunch, Peanut Butter & Banana Smash, and Cheddar Bacon. Made with high-quality, wholesome ingredients like real Jersey cream, it offers a texture that dogs love. This ice cream is free from artificial flavors and preservatives, ensuring a healthy indulgence for your furry friend. It’s perfect for a refreshing snack on hot days or as a special reward.

9. Brilliant Salmon Oil

Brilliant Pet Care’s Brilliant Salmon Oil is a high-quality supplement designed to support your pet’s overall health and well-being. Rich in omega-3 fatty acids, this salmon oil promotes a healthy coat, reduces inflammation, and supports joint health. Its premium, wild-caught salmon source ensures that your pet gets the best nutrients without artificial additives. Regular use can help maintain your pet’s vitality and improve their quality of life.

10. Crumps’ Naturals Freeze-Dried Beef Liver Mini Trainers

Crumps’ Naturals Freeze-Dried Beef Liver Mini Trainers are a high-quality, nutrient-dense treat designed for training and rewarding dogs. Made from 100% pure beef liver, these treats are freeze-dried to preserve their natural flavor and nutritional value. Their mini size makes them perfect for quick rewards during training sessions. Free from artificial preservatives, colors, and flavors, they offer a healthy and tasty option for your pup.

11. Uproot Cleaner Pro

The Uproot Cleaner Pro pet hair removal tool is a highly effective solution for tackling stubborn pet hair on various surfaces. Its specialized design features a dual-action brush that lifts and traps hair with minimal effort. Ideal for use on furniture, carpets, and clothing, it helps maintain a clean environment by reducing pet hair buildup. The tool is easy to use and clean, making it a convenient addition to any pet owner’s cleaning arsenal.

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12. ChewMate TREATBRUSH™ Bone

The ChewMate TREATBRUSH™ Bone for dogs, developed by a dentist, offers a scientifically designed solution for effortless pet oral care. This innovative treat dispenser features patented “Floss Slots” that allow your dog to brush their own teeth as they chew. The natural rubber bristles provide a triple-clean effect on teeth, gums, and tongue with every bite. By turning any treat into a toothbrush, the TREATBRUSH™ promotes a healthy mouth, heart, and planet.

13. StitchLeash Coops Retractable Leash

The Coops Retractable Leash Starter Kit by StitchLeash is a versatile and practical solution for pet owners. Its patent-pending design features innovative openings for easy attachment of accessories, including hooks, a dirty poop bag holder, and a waste dispenser. The leash offers a secure easy lock and release mechanism, a retractable nylon tape with a reflective strip for added safety, and a 360° tangle-free design. The ergonomic anti-slip handle ensures comfort during walks, making it a reliable choice for both you and your furry friend.

14. Super Feedy 4-in-1 Slow Feeder

The Super Feedy 4-in-1 Slow Feeder is a versatile tool designed to enhance mealtime for pets. It functions as a slow feeder to promote healthy eating habits, a reversible lick mat to provide enrichment and mental stimulation, a travel bowl for convenience on the go, and a food prep/storage bowl for practical use. Its multifunctional design makes it a valuable addition to any pet owner’s collection, offering both practicality and interactive features.

15. Fera Pets Whole Food Multivitamin Topper For Cats + Dogs

Fera Pets’ Whole Food Multivitamin Topper is a veterinarian-created supplement designed to enhance the overall health of both cats and dogs. Packed with a blend of organic, whole food ingredients, this multivitamin supports optimal immune function, energy levels, and digestive health. Its formula includes essential vitamins, minerals, and antioxidants that promote a balanced diet and overall well-being. Easy to sprinkle over your pet’s food, this topper ensures that your furry friend receives the nutrients they need in every meal.

16. Ziwi Peak Dog Food Lamb with Green Vegetables Recipe

Ziwi Peak Dog Food Lamb with Green Vegetables Recipe is crafted with 85% raw meat, featuring ethically-sourced lamb from New Zealand’s lush pastures. This recipe combines the nutrient-rich benefits of spinach, kale, green beans, and chicory root to promote digestive health. The food undergoes a delicate micro-steaming and air-drying process using Z-MicroSteam™ technology, ensuring both optimal nourishment and exceptional palatability.

17. West Paw Limited Edition Toppl®

The West Paw Limited Edition Toppl® is a versatile puzzle and treat toy designed to keep your dog engaged and mentally stimulated. Its soft, rounded inner ‘teeth’ create a contoured cavity that securely holds kibble or treats until your dog nudges them out, making mealtime or playtime more interactive. To increase the challenge, you can connect the XL and Large or Small and Large Toppl® together for a more complex puzzle. This toy pairs excellently with various treats, including nut butters, creamy cheeses, dog biscuits, and even frozen wet treats for extended playtime.

18. Hicc Pet Dog Ear Relief Finger Wipes

Hicc Pet Dog Ear Relief Finger Wipes are designed to provide gentle, effective ear care for your furry friend. Infused with a unique fermented coconut oil formula, along with aloe vera, colloidal oatmeal, and hypoallergenic plant-based ingredients, these wipes effortlessly clean ear wax, dirt, and debris. Veterinarian-recommended, they not only remove excess ear wax but also tackle ear odors, alleviate itching, and help prevent infections. Ideal for maintaining ear health and comfort in dogs.

Check out the complete line of HICC Dog Health products here.

19. Wonderfold Volkswagen Special Edition VW4 Stroller Wagon

Introducing the Wonderfold Volkswagen Special Edition VW4 stroller wagon, inspired by the iconic Volkswagen bus. Modeled after the classic vintage Volkswagen Bus, this stroller wagon is available in Sage Green and Bondi Blue. It features functioning headlights, a classic VW bumper, and retro wheels with white rims, ensuring you and your furry friend make a stylish statement on your outings. Perfect for dog owners who want to add a touch of nostalgic charm to their adventures, this stroller combines functionality with a fun, vintage flair.

20. Springer Dog Travel Bottles

Springer Dog Travel Bottles are an innovative and convenient solution for keeping your dog hydrated on the go, available in Mini 15-ounce, Flip-Top 20-ounce, Classic 22-ounce, and Growler 44-ounce sizes. Designed with a leak-proof system and a built-in foldable silicone drinking bowl, these bottles make it easy to provide fresh water to your dog wherever you are. Their compact, foldable, and lightweight design ensures they are easy to pack and carry, fitting in most cup holders. The included carabiner allows you to attach the bottle to your backpack or leash effortlessly. Available in seven fun colors!

21. Springer Dog Poop Bag Dispenser + Roll

The Springer Dog Poop Bag Dispenser and Roll are must-have essentials for dog owners who prioritize convenience and eco-friendliness. Its sleek, compact design easily attaches to your leash, bag, or pocket, ensuring you’re always prepared for cleanup during daily walks. The included poop bag roll is crafted from 70% post-consumer recycled plastic and features a patented Easy-Open Tab design, offering effortless access and eliminating the frustration of unraveling bags when you need them most.

22. Burt’s Bees for Dogs Oatmeal Shampoo and Conditioner

Burt’s Bees for Dogs Oatmeal Shampoo and Conditioner is a gentle, natural formula designed to soothe and moisturize your pet’s skin and coat. Infused with colloidal oat flour and honey, it helps relieve dry, itchy skin while leaving your dog’s fur soft and shiny. This pH-balanced shampoo is free from sulfates, colorants, and harsh chemicals, making it safe for regular use on all dog breeds. Ideal for pet owners seeking a mild yet effective grooming solution, Burt’s Bees products are known for their eco-friendly and cruelty-free approach.

23. ZYMOX Enzymatic Ear Cleanser

ZYMOX Enzymatic Ear Cleanser is a gentle, non-toxic solution for managing dirty ears, ideal for long-term use in maintaining ear hygiene. Made in the USA, this cleanser features a blend of proteins, enzymes, and surfactants that effectively clean without harsh chemicals or detergents, reducing the risk of irritation. 

24. ZYMOX Advanced Enzymatic Ear Wipes

ZYMOX Advanced Enzymatic Ear Wipes are specially designed for daily ear care in dogs and cats, offering a gentle, hypoallergenic solution that’s perfect for sensitive ears. Each jar contains 100 textured wipes infused with Aloe Vera and menthyl lactate, which work together to calm, moisturize, and soothe irritated skin. These fragrance-free, dye-free wipes are also free of harsh chemicals, ensuring they won’t irritate your pet’s ears.

Elevating Pet Care with the Latest Innovations

SUPERZOO 2024 brought together some of the most creative and forward-thinking minds in the pet industry, resulting in an impressive lineup of new products that are sure to delight both dogs and their owners. These innovations not only aim to improve the health and well-being of our furry companions but also enhance the bond we share with them. As we embrace these new offerings, we can look forward to a future where pet care continues to evolve, making our pups’ lives happier, healthier, and more fulfilling.